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(Reprint without permission
is prohibited) Get
permission!
The other day I shared a key point about the
frame of mind to be in when you write press releases.
Now I want to show you how to write a press
without having to hardly write a word!
This works especially well if you're promoting
an affiliate product or a product of your own
where the web copy (the sales page) covers an
interesting topic or even tells a story.
Here's a quick saying you should memorize:
"Stories Sell Facts Tell!"
When I look for product to promote through a press
release
I look for a sales page that has a great story because
the key
points of that story often become the words for
your press release.
For example, if you examine this press release:
http://nichejournal.com/images/dog_pr.gif
And then look at the sales page here:
http://nichejournal.com/dog_training.html
You will notice that most of that press release
is just
a repeat of what's on the sales page.
Not an 'EXACT' repeat, but a repeat as though a
news reporter
got a hold of this really interesting story about
how a dog
was trained in one evening and then covered some
key points
of the story!
That entire press release was written with
the words from
the sales page with the exception of the one sentence
to
conclude the press release with:
"Thanks to our vet's dog obedience training
advice... Misty is truly
a new Dog and I think she knows it."
This is what I meant when I said in the last email
about "The words
are already written"
Study that press release, incorporate your 'News'
Reporter mentality
and soon you'll be writing press releases that get
results!
Of course, you want to make sure the sales copy
on the page
that you'll be directing readers to is compelling
enough to keep the
reader glued to the screen.
One way to do a quick test for good sales copy
is to pretend
you're someone who is passionately obsessed with
the topic of the
sales page and then read through the page to and
see if the words flow.
A quick read will tell you right away if this be
the case. Sometimes
sales pages will lose people because the author
fails to keep his/her points short and begins losing
what he/she is saying.
Move on until you find one that just flows! --
Explaining the benefits,
and landing you nice and softly at the order button.
These are the signs of
a topic for a great press release, AND a
potential sale!
All my best
-Scott Foster
Niche News Journal
(Reprint without permission
is prohibited)
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